Why this is important?
According to information from Investopedia.com as of March 2021, the survival rate for startups after one year was only 80%. And the reasons are
- Money Ran Out
- Wrong market
- Lack of research
- Bad partnership
- Not an Expert
Service detail
Brand Strategy
We help entrepreneurs transform their ideas into viable businesses. Regardless of the stage of their business, we assist them in gaining a comprehensive understanding of the big picture by defining ideal audiences, positioning their brand, analyzing competitors for advantages, and designing the brand voice, vocabulary, and visual identity system
The process breakdown
Brand Core
Purpose, Vision,Mission and Values
We assist entrepreneurs in discovering the purpose of their business, extending beyond mere profit-making.
Purpose defines the unique impact we aim to bring to the market. Brand vision, mission, and values serve as a strategic framework, guiding decision-making, inspiring stakeholders, and defining the brand’s identity. These elements drive success by aligning actions with long-term and short-term objectives, establishing a strong foundation for sustainable growth.
Data and Insights
Audience persona, Competitor analysis and Market research
We generate a comprehensive report on the target audience, competitors, and the target market. This report serves as the foundation for building a strategic position and persona in the next phase of our brand-building process.
It enables us to construct the brand with numerous competitive advantages, ensuring we occupy a unique and special space in the minds of our audience.
Positioning and Persona
What we do, for whom we do it, and how we do it
Positioning the brand involves defining advantages over competitors, showcasing our innovations, and establishing a unique selling proposition to occupy a distinct and special space in the minds of the audience.
Creating a brand with personality is crucial to resonate with the emotions and desires of the audience.
Messages and Stories
Unlimited unique messages and stories for marketing and promotions
Brand messages enable us to reach our target audiences with a unique statement every time. They convey our brand’s advantages, differentiators, values, and any other qualities that convince the audience to choose us over competitors.
Building brand stories allows us to address their pain points and struggles in a friendly and engaging manner, helping us connect with them emotionally.
Naming, Tagline and Slogans
The last process is often mistaken for the first
Many of us are unaware of when to choose the name, tagline, and slogans for the brand.
It’s amusing that the majority of entrepreneurs name their business even before defining their purpose and positioning. The brand name should ideally always reflect the brand’s overall essence and personality.
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