revamping the website and narating the brand story with an illustrated mascot
ispine dispensers
Requirement
The actual project was to create an illustrated character of a girl that represents the target audience and complete a story board that conveys the brand story of Ispine dispensers. The Founders needed this completed for the upcoming investment round scheduled within the next 6 months.
Our solutions
We redesigned their business with an unique identity by drawing and illustrating a mascot and designing the webpages.
Onboarding stage
A tech startup in its seed phase.
Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe XD
Scope
- Brand identity
- Mascot illustration
- Webpage mockup
They decided to enlist our services primarily because they encountered difficulties in creating a realistic illustration of a character (mascot) that could effectively narrate their brand story.
iSpine Dispenser, an innovative product developed by students at KCT, Coimbatore, introduces napkin vending machines that empower women to purchase napkins conveniently and privately in places like restrooms and hostels, using various digital payment methods.
The founders sought to overhaul their website in preparation for an investment pitch.
Being in the early stages of their business, they had a product and strategy in place. Launching the product was contingent on securing assistance from investors.
We initiated the process with a series of discovery sessions, our customary starting point. We actively listened to their requirements, making a thorough understanding, and diligently documented their needs.
01
Brand identity system
- Color palette
- Iconery
- Textures and Patterns
- Typography
- Imagery style
02
Mascot
- Ethinicity: Typical Indian girl student.
- Age: Between 14
- Characteristic: Typical Indian school uniform
03
Website
A website reflecting their brand attributes “Energetic”, “Innovative” and “Friendly”. It must sport the mascot as the narrator.
The Identity
01
We began by experimenting, applying the color palette to various web design elements. We proceeded to create typography styles, icons, and patterns, drawing inspiration from the stylescape and mood boards we had previously crafted.
We began by experimenting, applying the color palette to various web design elements. We proceeded to create typography styles, icons, and patterns, drawing inspiration from the stylescape and mood boards we had previously crafted.
The Mascot
02
They had the creative idea of featuring a mascot (Illustrated Character) on their website, anticipating increased engagement from the audience. However, they lacked an artist within their team to execute this vision.
To create a mascot resembling a typical Indian schoolgirl, we embarked on a journey to understand the similarities and differences among Caucasian, Asian, and South Asian facial features. Gender-specific characteristics also played a significant role in shaping the design.
The website
03
Ultimately, the mockup pages for the website were crafted. Arun Kapil, one of the founders and a novice in front-end development, took charge of completing the development phase. Our team then hosted and rigorously tested the site across various devices and browsers.
The founders successfully concluded the investment round, securing the expected funds.
The website and mascot played a crucial role in effectively narrating the story and purpose of their product.