REPOSITIONING THE VISUAL IDENTITY
Ankercloud—Web design and animation
Requirement
To transform the existing boring website into friendly, interactive and structured one.
Our solutions
We developed a fresh color palette for the brand, crafted all the necessary graphics to convey the business’s purpose, and animated them. Collaborating with the stakeholders, we designed a sitemap for user-friendly navigation across all pages.
Onboarding stage
A tech startup in its seed phase, providing cloud security services.
Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe XD
- Adobe After effects
Scope
- Brand identity
- Illustrations and graphics
- Website architecture
- Web design
- 2D animation
Anker cloud empowers organizations to optimize cloud utilization, achieve cost-effectiveness, benefit from on-demand scalability, and enjoy unlimited computability. They sought a website revamp to distinguish themselves from competitors and visually align with their core values.
Their clients and sales team expressed difficulties in locating information on their website. They also acknowledged that the visual tone appeared outdated and dull. The need for a revamp arose to enhance user experience for the sales team and to create a more compelling and modern look to stand out in the competitive landscape.
The Kindle
The Information Architecture, Colors, Graphics, Typography, and the Layout of the website were perceived as boring and unstructured. The directive from the discovery session was clear: “Make it visually engaging yet structured.”
We initiated the process by gathering website content and organizing it. A sitemap was crafted to understand the overall structure of the website and establish connections between different web pages.
Navigation menus were designed based on the sitemap. The page layouts were then designed with a focus on readability and content flow.
Visual Identity & Animation
We adhered to the brand’s core values and developed color palettes that resonated with those values. We experimented with various typeface combinations, graphical styles, and illustrations to effectively convey the brand’s purpose. The most engaging and creative aspect of the project was crafting graphical illustrations. We meticulously drew expressive illustrations and animated them to convey meaningful messages. The visual design was carefully crafted to ensure consistency across the entire website. The website mockup was then translated into web pages, hosted, and thoroughly tested for responsiveness on various devices and browsers.
The website
Ultimately, the mockup pages for the website were crafted. Arun Kapil, one of the founders and a novice in front-end development, took charge of completing the development phase. Our team then hosted and rigorously tested the site across various devices and browsers.
One of the most significant impacts of our work is on the sales team.
They are thrilled because retrieving information from the website and guiding their leads has become incredibly easy now.