How Can Brand Marketing Strategy Build Your Business Identity?
According to information from Investopedia.com as of March 2021, the survival rate for startups after one year was only 80%. And the reasons are
- Money Ran Out
- Wrong market
- Lack of research
- Bad partnership
- Not an Expert
Brand Marketing in bangalore
Uncovering the deeper purpose of a business goes beyond simply aiming for profit.
This purpose shapes the unique impact a business brings to the market. Moreover, a well-defined brand vision, mission, and values provide a strategic framework that guides decisions, inspires stakeholders, and solidifies the brand’s identity. These core elements align actions with both short-term and long-term goals, creating a strong foundation for sustainable growth.
Brand Strategy
Entrepreneurs rely on our expertise to turn their ideas into thriving businesses. At any stage of their journey, they gain a clearer perspective of the bigger picture with our guidance. This involves identifying their ideal audience, refining brand positioning, and uncovering unique competitive advantages. To further set them apart, we design a distinctive brand voice, vocabulary, and visual identity tailored to their goals.
The process breakdown
Brand Core
Defining Purpose- Building Brands with Vision, Mission, and Values
Uncovering the deeper purpose of a business goes beyond simply aiming for profit.
This purpose shapes the unique impact a business brings to the market. Moreover, a well-defined brand vision, mission, and values provide a strategic framework that guides decisions, inspires stakeholders, and solidifies the brand’s identity. These core elements align actions with both short-term and long-term goals, creating a strong foundation for sustainable growth.
Strategic Insights
Audience persona, Competitor analysis and Market research
We generate a comprehensive report on the target audience, competitors, and the target market. This report serves as the foundation for building a strategic position and persona in the next phase of our brand-building process.
It enables us to construct the brand with numerous competitive advantages, ensuring we occupy a unique and special space in the minds of our audience.
Positioning and Persona
Positioning Brands with Unique Value and Emotional Resonance
Positioning the brand involves defining advantages over competitors, showcasing our innovations, and establishing a unique selling proposition to occupy a distinct and special space in the minds of the audience.
Creating a brand with personality is crucial to resonate with the emotions and desires of the audience.
Branding with Resonance
Unlimited unique messages and stories for marketing and promotions
Brand messages enable us to reach our target audiences with a unique statement every time. They convey our brand’s advantages, differentiators, values, and any other qualities that convince the audience to choose us over competitors.
Building brand stories allows us to address their pain points and struggles in a friendly and engaging manner, helping us connect with them emotionally.
Strategic Brand Identity
Naming, Tagline and Slogans
Many of us are unaware of when to choose the name, tagline, and slogans for the brand.
It’s amusing that the majority of entrepreneurs name their business even before defining their purpose and positioning. The brand name should ideally always reflect the brand’s overall essence and personality.
Why this is important?
I’m certain that when you recall your preferred brand, the first things that come to mind are its brand color, logo, patterns, or any other visual graphics.
The process breakdown.
Brand Identity
Crafting unique and appealing visual identities while preserving the essence of brand values is a key focus.
This is crucial to secure a distinctive and memorable space in the audience’s mind.
It facilitates brand recall, allowing the audience to remember our brand and compare it with competitors before making a purchase.
The process breakdown
Identity design system
The logo, color palatte, image style etc
The Brand Identity System includes designing the logo and establishing guidelines to ensure its consistent use across all platforms and sizes.
The ultimate goal of creating this guideline book is to maintain color and style consistency throughout all brand touchpoints and collateral.
The Collaterals
Brochures, Posters, Package designs, etc.
Designing a wide range of digital and printed materials for brand awareness and marketing programs proves to be essential for effective brand promotion.
Crafting creative and engaging collaterals while adhering to brand guidelines is a skill we have honed over the years.
Environment Designs
Enhancing unique customer experiences by transforming audience and employee touchpoints.
Environmental branding offers benefits both internally and externally.
It plays a vital role in shaping the atmosphere and ambiance of the workspace, aligning it with the brand personality.
Additionally, it promotes a positive and memorable experience for customers and audiences through consistency.
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